The Elevate Approach
Your company is one big growth machine. Across every department, and across every stage of the customer journey, there are levers waiting to be pulled that will unlock more revenue.
We dive deep into three key areas of your company — your customers, your product, and your team — to identify which levers it's most critical to pull, and in what order, to accelerate your company to its next major milestone.
Most SaaS companies have a basic understanding of the customers they serve...but the nitty-gritty details are often fuzzy. What triggers your customers to abandon their "old way," and go searching for something new? What words do they use to describe themselves, their problems, and your product? What are the urgent factors motivating your customers to sign up today?
We conduct in-depth research to find answers to these questions — shining a light on the gaps in your acquisition channels, your marketing messaging, your website copy, and potentially even how you've positioned your product in the market.
What do new users "hire" your product to do for them, and what friction points prevent them from getting the job "done" with your product?
We audit your user onboarding & adoption experience for critical drop-off points — both in-app and external communications (like email sequences and help docs). We also assess whether your product roadmap is aligned with what customers really need to be successful...or whether you're at risk of shipping nice-to-have features that don't ultimately move the needle.
Is your team really encouraged to deliver value to customers...or do their KPIs incentivize unhealthy behaviors, and a focus on low-impact projects?
Do you have the right people in the right roles? And do those people have the knowledge and guidance they need to succeed — or are they quietly drowning?
We speak with key team members to ensure we have the full picture of what it will take to get your company to the next level.
We work with great companies, including…
STUART LEVINSON, Founder
“It's with her guidance and efforts that we could ensure that our time as an organization was being spent wisely”
I hired Gia because I know how to build great products, but I know very little about great marketing. We were launching a new product and we needed expert help.
Gia came on and organized all the work to be done including positioning, messaging, customer onboarding and journey development.
It's with her guidance and efforts that we could ensure that our time as an organization was being spent wisely on marketing and onboarding. If you have a full-time marketing person on board who needs strategic guidance, Gia is a very senior talented (and awesome person) to lead your efforts. Hire her if you can.
"Instrumental in helping me get the information we needed."
Our Head of Product & I hired Claire to train me on conducting Jobs To Be Done customer interviews. This way, we'd have the skillset in-house for the future, even after the project was done.
Claire has been instrumental in helping me get the information we need about our customers’ buying process. She was also helpful in situations where calls did not go as planned, and was still able to use those as teaching moments. If she hadn't been there to help, I would have walked away feeling discouraged.
If we’d conducted the interviews on our own, we would have had no idea whether we were getting the key details we needed. Receiving coaching and feedback from Claire gave me confidence to ask follow-up questions, keep conversations on track, and feel certain I’m getting the right information.
Peter Polson, Founder
"Gia quickly sized-up Tiller and started adding value."
I needed to add strategic marketing wisdom to our team. I wanted to grow our sales, and to have a partner with whom I could discuss marketing at a strategic level. I didn't know what I didn't know, and I wanted someone who had been through this before.
Gia quickly sized up Tiller and started adding value. She accelerated my own learning curve, helped us hire our marketing lead, and made an outsize impact.
Gia also surprised us with the added value she delivered in customer success and helping to develop a company strategy. I’d definitely recommend working with Gia, she is quick to add value and will accelerate your marketing smarts. And she's fun to boot!
Laura Roeder, Founder & CEO
"I wish we'd hired her years earlier."
We hired Claire for customer research, and I wish we’d hired her years earlier! She would’ve saved us so much time — not only on figuring out what activities to pursue in our marketing, but also on understanding who our real ‘power users’ are, and what actually sets us apart from competitors (in our customers' eyes, not ours).
Some of the insights she gathered confirmed a few of our internal hunches — but before working with her, we lacked the bandwidth and process to confirm or deny those hunches, so we were making a lot of decisions in the dark. Other insights she gathered were completely new to us.
Now, we’re experimenting with messaging based on words straight from our customers’ mouths, and we’re brainstorming marketing campaigns with more confidence than ever before. Overall, the insights Claire delivered brought our entire team closer to our customers.
Ty Magnin, Director of Marketing
“After our first conversation I started gaining the confidence to make a few key hires”
We’d hit a plateau and I wanted to know how to get my shit together to drive continual marketing growth. I sought Gia’s help for management and strategy coaching. After our first conversation I started gaining the confidence to make a few key hires. I realized my job wasn't to do things myself or wait for them to get done, but to put the right people in place.
We defined not only the functions of our team, but matched objectives and key results to it. This added clarity and purpose to each function and how they work together. Gia helped us to clarify ideas that had gotten murky. Marketing software at a startup is super hard, definitely go get some help from Gia.
David Sherry, Founder
“Claire will make you money, while saving you the time of trying to figure out how to do it."
I reached out to Claire because with Death To Stock, we had a lot of different types of customers who engaged with us in different ways. So we were feeling split: pulled in many different directions without clarity on where to focus. After going through Claire’s customer research process, we could clearly see…
The 3 types of customers who used our product, what they cared about, and what they were actually interested in purchasing.
The priorities of our best customers, and how we could better communicate the ways Death To Stock helps with those priorities.
Ideas for new messaging and copy, which would go on to help us with conversion rates and overall marketing strategy.
She is a powerhouse for companies trying to get to that “next milestone” — she’ll make you money, while saving you the time of trying to figure out how to do it.
Ready to learn more?
Just click the "Tell Us About Your Company" button below. Once you've shared your info with us, we'll schedule a time to speak 1-on-1 to discuss your growth goals, the state of your marketing, and the outcomes you're looking for.
Keep in mind: availability is limited. To ensure everyone we work with receives our full attention, we only take on a handful of SaaS companies at a time. We're typically booked 2-4 months in advance.