When I started in my role at this company, one of my main objectives was to be invited to join executive meetings.

At the time, I knew almost nothing about SaaS, and Gia & Claire provided so much value. This program was the best investment I've made: I would pay the same price again, just for the mindset shift I've had.

This morning, my CEO reached out to say that he would like me to join the company executive meeting. I cannot thank you enough.

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Before this program, I’d been feeling a lack of someone/somewhere to go for advice and mentorship about SaaS marketing strategy. I wasn’t going to get it from my CEO, who didn’t have time or expertise to think about marketing needs. And it’s really hard to find good information online – there’s so much crap content out there. This program gave me a toolkit of systems and processes to help me set the foundation of our marketing. The group setting made me feel less alone, and I gained more confidence and a more realistic sense of my strengths and weaknesses. I hadn’t realized before that I was being too hard on myself – that was transformative. Finally, I got my promotion to Director of Marketing! I now have data, insights, and a planning framework that I can use to set our strategy, plus so many learnings I can’t wait to share with my company.

I joined my company as the only marketing employee. There were no senior staff members who could train me, and I was just getting up to speed on the world of SaaS in general. I was struggling to develop a high-level marketing strategy, communicate with the engineering team, and get buy-in. Now, I have more confidence than ever in my ability to be a leader – and other people see it, too. My boss trusts that I’m getting the job done, and I no longer need to confirm all my work. I’ve been officially brought into senior staff meetings, and got a promotion 🙂

After completing this program, my CEO has taken more notice of my work, and he’s challenged me to continue performing at this new level. My boss has been really impressed with the strategic lens I’ve put on things, and I even have better working relationships with other departments, who I previously had interacted with very little.

Before this program, I was so overwhelmed. This is my first time leading a marketing team, and I’d been tasked with rebranding, creating new product messaging, and building a completely new site. Plus, I’m under a lot of pressure to increase the revenue that Marketing creates. I needed guidance, or some sort of plan, on how to tackle everything. It helped me build a strong foundation to expand our lead gen and nurture programs, and it helped me build trust with our leadership team.Now, we’re on track to reach our website launch goal, we have messaging that matches what our product *really* does for people, and I’ve been able to create brand guidelines that everyone in leadership actually agrees on!